A guy, shabbily dressed in a Jeans and a Hoodie, walked out of one
of the numerous road side eateries that exist right outside the most IT
companies/Startup hub areas in the city.
Imagine
you were the sales executive representing a credit card issuing bank. Should
you approach him with a pitch. What’s the most spontaneous answer in your mind?
No. Right? This guy would probably not make the cut in terms of income bracket
that would be required for eligibility.
But what if he was one of them, the fancy IIT-IIM crowd, who
wanted to try a startup for once and the shabby jeans-hoodie is nothing but his way of
belonging to this place. A honest but pathetic attempt. If you give it some
more thought, he is obviously here at a big fat pay cheque and would be actively looking at financial products to manage his earnings better. Thus, making him
the prime target for you.
What
should you do? Don’t
you wish there was this ideal calculator wherein you could factor in for all
the traits that exist in this customer and get a binary answer. Yes or no. But then,
can anything be perfectly ideal? Can you factor in all the traits of the
situation and hence, don't have to make any assumptions at all? No. Right? You must make assumptions
and what do they say about assumptions being the mother of all fuck ups. Pardon
my French! If only there were objective answers to everything in life, you think.
Faced with this baffling dilemma,
you decide to go with your heart this one time and make the first step. This guy sees you coming towards him and abruptly cuts
your first sentence short by saying “arey student hu yar! Credit card nahi milega.
Bahut try kiya hai.” All that thinking for mother-fuckin nothing. Fuck French
and while we are at it fuck me! Bhenchod such is life!
P.S. – By Last line you would
probably realize that I have moved to Delhi NCR :D . Working for a start up can be so
much fun. Sitting here in head office, I decide on parameters that sales executives of my company should employ to evaluate a pitch and try and tailor the pitch for different demographics. But everything is just so subjective. There can almost never be a right
answer.
I have started believing off late, and quite
strongly at that, that at times, there is just so little in our hands and we spend so much time perfecting that small portion of the jigsaw that we lose sense of the bigger
picture. Every now and then, we should afford to give ourselves that time - to halt and to go back and make sense of the complete situation. At least I should start doing that.
Enough gyaan for the day. Spreadsheets can't wait longer. should get back.
P.P.S – Sales is a painful job! Yes,
This line deserves a separate P.S. for itself.
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